Pará Birding Tour at the Salão Nacional do Turismo 2025
Amazon birdwatching was Pará’s highlight in São Paulo
Amazonian birdwatching in the spotlight
The Pará Birding Tour was one of the highlights of the Sação Nacional do Turismo, held in São Paulo from August 21 to 23, 2025. Organized by the Ministry of Tourism, the event served as a showcase for Pará’s tourism potential, with a strong emphasis on birdwatching (bird observation), an activity that has been growing significantly both in Brazil and worldwide.
What is Birdwatching?
- A globally recognized activity that consists of observing birds in their natural habitat.
- This can be done with binoculars or cameras, transforming each image into a kind of "sticker album" of Amazonian biodiversity.
- Boosts the local economy and contributes to forest and biodiversity preservation.
Sustainable Impact
According to Fernanda Freitas, a representative of the agency, birdwatching tourism is a way to generate income while keeping the forest standing, valuing the territory, and encouraging responsible tourism practices. This approach strengthens local communities and promotes environmental conservation.
An experience that connected visitors to the Amazon rain forest.
During the event, visitors were able to discover how birdwatching drives the local economy and contributes to biodiversity preservation. Pará Birding Tour demonstrated that Pará is a benchmark when it comes to sustainable tourism and authentic nature-based experiences.
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